PORTFOLIO

Branding

Campaign & Strategy

Social Media & Ads

BRANDING

Balance Tea

For: Ad/PR Design

Year: 2023

The Brand: Bringing my interests to life, I was tasked with creating a media kit for the innovative, fictional product, Balance Tea. Through this project, I harnessed my creativity and expertise in Adobe InDesign, Photoshop, and Illustrator to fully develop a compelling brand identity. This included designing both physical and digital product mockups that vividly illustrate the essence of Balance Tea.

Skills:

Conceptualization and Execution, Professional Design Software Abilities, Web Design, Design & Packaging, Strategic Communication, Public Relations

Created using

Drizzle Cakes

For: Client

Year: 2024

The Brand: At the beginning stages of setting up her at-home bakery, my client sought a distinctive logo that would capture her signature "drizzle" effect on her cakes and include a purple color to honor her mother, who taught her to bake. Embracing this heartfelt vision, I crafted a logo that beautifully integrates these elements.

In addition to the logo, I designed a cohesive set of stationery items, including business cards and menus for pop-up events. Currently, I'm also working on developing a visually appealing and user-friendly website to further elevate her brand presence.

Skills:

Branding, Logo Design, Stationery Design, Web Design, Client Collaboration, Color Theory, Visual Identity

Created using

Campaigns

For: Research Methods in Advertising & PR - View Full Project

Chanel Collaborative Campaign

Year: 2022

The Campaign: For this project, I collaborated on a comprehensive campaign for Chanel, introducing a new product designed to meet the evolving expectations and challenges of appealing to a new generation. By integrating effective social science research methods in advertising and public relations, I was able to craft a strategic and impactful campaign.

Skills:

Collaboration, Research, Target Audience Analysis, ESG, Strategy, Branding, Product Design, Marketing

Created using

Strategic Communications Plan & Project

For: Capstone - View Full Project

Year: 2023

The Campaign: In my semester-long project, I delved into the ethics of McDonald's advertising practices, focusing on how they target vulnerable communities such as people of color, and children and adolescents. Through extensive research, I explored how McDonald's can reshape its communication strategies to engage these audiences ethically, benefiting the company and its target demographics.

This capstone aimed to develop a comprehensive communication plan for McDonald's, ensuring a more responsible approach to advertising while maintaining and boosting effectiveness.

Skills:

Advertising, Research, Ethics, DEI, ESG, Accountability, Communication Plan, Campaign, Strategy

Solution 1 - Advertising to Communities of Color

Solution 2 - Advertising to Children & Adolescents

In light of National Nutrition Month, McDonald’s will introduce the Hearty Happy Meal campaign March 1, 2024, along with the addition of new sweet potato fries. The Hearty Happy Meal campaign will be an 8-month trial run campaign, ending Nov. 1, with the goal to entice kids to choose healthier sides as an incentive to get a Happy Meal toy.

Additionally in March, kids will receive a mini educational game on nutrition if they choose a healthier side option.

In continuation of the Hearty Happy Meal campaign, McDonald’s will bring back Happy Meal Halloween Pails for 2024, in addition to introducing a new, green apple flavored, applesauce side. Kids will only receive the decorative Halloween pail if they purchase the Green Goblin Applesauce as a side.

Created using

For: Organizational Leadership and Change Management

Ford Blue Strategic Communications Collaborative Plan & Project

Year: 2022

The Campaign: Ford is accelerating its shift to electric vehicles by splitting into two dedicated divisions: one for electric vehicles and one for traditional gas-powered cars. This strategic move aims to enhance technological innovation and growth in the EV sector while continuing to drive profits in the traditional market. As strategic communicators, our role was to effectively convey this change, ensure ongoing sales, uphold Ford Blue's legacy, and support employees throughout the transition.

Skills:

Strategy, Change Management, Communication, Stakeholder Analysis